Free Ad Score Checker
Paste your ad copy and get an instant score on hook strength, persuasion, clarity, and emotional resonance, plus actionable suggestions to improve.
Used by 5,000+ marketers
Ad Score Results
Sample ResultsOverall Score: Good, with room to improve
Improvement Suggestions
Your opening line is descriptive but not attention-grabbing. Try leading with a provocative question or a bold claim to stop the scroll.
Consider adding social proof (numbers, testimonials) or a scarcity element to increase urgency. The copy explains the product well but doesn't push the reader to act.
The copy is logical but emotionally flat. Try painting a vivid before/after picture or using sensory language to help the reader feel the transformation.
Sample results. Sign up for personalized scoring
How It Works
Paste Your Ad Copy
Drop in any ad copy: headline, body, CTA, or the full ad.
AI Analyzes It
Our engine scores your copy across 4 key dimensions using copywriting best practices.
Get Actionable Feedback
Receive scores plus specific suggestions to improve each dimension.
Why This Tool Exists
Most marketers hit "publish" on their ads and hope for the best. There's no feedback loop, no quality check, no way to know if the copy is strong before spending money on it. We built the Ad Score Checker so you can get objective, framework-based feedback on your ad copy before it goes live, saving you budget and improving your results.
Want more? Adquisition gives you the full toolkit.
Scoring is just the diagnostic. Get the tools to actually create high-converting ads.
Frequently Asked Questions
The ad score evaluates four dimensions of your ad copy: Hook Strength (does it stop the scroll?), Persuasion (does it motivate action?), Clarity (is the message clear?), and Emotional Resonance (does it connect emotionally?). The overall score is a weighted average of all four.
The scoring is based on established copywriting principles and advertising best practices. It analyzes structural elements, persuasion triggers, clarity metrics, and emotional language. While no automated tool replaces human judgment entirely, it provides a reliable baseline for improvement.
Yes. The scorer works with Facebook ads, Google ads, Instagram captions, LinkedIn ads, email copy, landing page headlines, and any text-based advertising content.
A score of 8/10 or above across all categories indicates strong ad copy. Most ads score between 5-7 on their first draft. Use the improvement suggestions to iterate toward higher scores.
Yes, the Ad Score Checker is 100% free with no sign-up required. For the full Adquisition platform (including AI-generated ad copy, concepts, and visuals), plans start at $69/month.
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