Free Ad Copy Scorer
Paste your ad copy and get an instant score across 6 dimensions: hook strength, persuasion, clarity, emotional resonance, readability, and structure.
100% client-side · Nothing uploaded · Unlimited use
How the Scoring Works
Paste Your Ad Copy
Drop in any ad copy: Facebook ad, Instagram caption, email subject line, or landing page text.
Instant Analysis
Our engine scores 6 dimensions using copywriting best practices — power words, readability, persuasion triggers, and more.
Get Specific Feedback
Each dimension shows its score plus exactly what to improve. Iterate until you hit 8+.
What Each Score Measures
Hook Strength (25%)
Does your opening line stop the scroll? Checks for pattern interrupts, questions, numbers, power words, and length.
Persuasion (25%)
Does your copy drive action? Looks for CTAs, urgency, social proof, and benefit-focused language.
Clarity (15%)
Is the message clear? Measures sentence length, word count, and readability for quick comprehension.
Emotional Resonance (15%)
Does it connect emotionally? Checks for emotional words, "you" language, and before/after narratives.
Readability (10%)
Can anyone understand it? Uses Flesch Reading Ease to ensure accessible language for a broad audience.
Structure (10%)
Is it formatted for ads? Checks for line breaks, bullets, numbers, and a clear closing statement.
Score is just the start
Adquisition doesn't just score copy — it generates it. Strategy-first ad creation with AI.
Frequently Asked Questions
The scorer analyzes six dimensions of your ad copy using rule-based text analysis: Hook Strength (does the opening grab attention?), Persuasion (CTA, urgency, social proof), Clarity (sentence length, readability), Emotional Resonance (emotional language, "you" focus), Readability (Flesch reading ease), and Structure (formatting, line breaks, bullets). Each dimension is scored 0-10, and the overall score is a weighted average.
No. All analysis runs entirely in your browser using rule-based text analysis. Nothing is uploaded, stored, or sent to any server. Your ad copy stays completely private.
Any text-based ad: Facebook ads, Instagram captions, Google Ads copy, LinkedIn ads, email subject lines, landing page headlines, and more. The scoring principles are universal.
A score of 8+ across all categories indicates strong ad copy. Most first drafts score 4-6. Use the specific feedback under each category to iterate. Focus on the weakest category first — that's where you'll see the biggest improvement.
Yes, completely free with unlimited use and no sign-up required. For AI-generated ad copy that scores 8+ automatically, try Adquisition's free 3-day trial.
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