Free Ad Image Specs Checker
Upload your ad image and instantly validate it against every Facebook and Instagram placement requirement. Dimensions, aspect ratio, file size, and format.
10 placements checked · 100% free · Nothing uploaded
Click or drag your ad image here
PNG, JPG, or WebP · All analysis runs in your browser
Facebook & Instagram Ad Specs (2025)
Complete reference for every ad placement
| Placement | Platform | Aspect Ratio | Ideal Size | Min Size | Max File | Formats |
|---|---|---|---|---|---|---|
| Feed (Square) | Both | 1:1 | 1080x1080 | 600x600 | 30MB | JPG, PNG, WebP |
| Feed (Landscape) | 1.91:1 | 1200x628 | 600x314 | 30MB | JPG, PNG, WebP | |
| Feed (Portrait) | Both | 4:5 | 1080x1350 | 600x750 | 30MB | JPG, PNG, WebP |
| Stories | Both | 9:16 | 1080x1920 | 600x1067 | 30MB | JPG, PNG, WebP |
| Reels | Both | 9:16 | 1080x1920 | 600x1067 | 30MB | JPG, PNG, WebP |
| Right Column | 1:1 | 1080x1080 | 254x254 | 30MB | JPG, PNG | |
| Marketplace | 1:1 | 1080x1080 | 600x600 | 30MB | JPG, PNG, WebP | |
| Explore | 1:1 | 1080x1080 | 600x600 | 30MB | JPG, PNG, WebP | |
| Search Results | Both | 1.91:1 | 1200x628 | 600x314 | 30MB | JPG, PNG, WebP |
| Carousel Card | Both | 1:1 | 1080x1080 | 600x600 | 30MB | JPG, PNG, WebP |
Right size is just the start
Adquisition creates ad creatives that are correctly sized, strategically designed, and ready to convert.
Frequently Asked Questions
Facebook supports several aspect ratios: 1:1 (1080x1080px) for Feed and Carousel, 1.91:1 (1200x628px) for link ads, 4:5 (1080x1350px) for portrait feed, and 9:16 (1080x1920px) for Stories and Reels. Minimum width is typically 600px, but 1080px+ is recommended for quality.
Facebook allows images up to 30MB. However, for best performance, keep images under 5MB. Large files load slower, which can hurt ad delivery and user experience.
Facebook supports JPG (JPEG), PNG, and WebP formats. JPG is most common for photos, PNG for graphics with transparency, and WebP for optimized file sizes.
No. All analysis happens entirely in your browser. The image is read locally using the Canvas API. Nothing is uploaded, stored, or sent to any server.
4:5 (portrait) takes up the most screen real estate on mobile and typically gets the highest engagement. 1:1 (square) is the most versatile — it works across Feed, Carousel, Marketplace, and more. Use 9:16 for Stories and Reels.
Create perfectly sized ads automatically
Adquisition generates ad creatives optimized for every placement. No manual resizing.
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