Free Facebook Ads Calculator
Calculate ROAS, CPM, CPC, CTR, budget projections, and break-even metrics in one place. Includes industry benchmarks to compare your performance.
6 calculators in one · Industry benchmarks · 100% free
ROAS Calculator
Quick Formulas Reference
ROAS = Revenue / Ad SpendExample: $10,000 / $2,500 = 4x
CPM = (Ad Spend / Impressions) x 1,000Example: ($500 / 50,000) x 1,000 = $10.00
CPC = Ad Spend / ClicksExample: $500 / 300 = $1.67
CTR = (Clicks / Impressions) x 100Example: (450 / 50,000) x 100 = 0.90%
CPA = Ad Spend / ConversionsExample: $500 / 15 = $33.33
Break-even ROAS = Price / (Price - COGS)Example: $100 / ($100 - $40) = 1.67x
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Frequently Asked Questions
ROAS (Return on Ad Spend) = Revenue / Ad Spend. A ROAS of 3x means you earn $3 for every $1 spent. A "good" ROAS depends on your margins — for most e-commerce, 3x+ is strong. For high-margin digital products, even 2x can be profitable.
CPM (Cost Per Mille) is the cost per 1,000 impressions. It measures how much you pay for visibility. The formula is: CPM = (Ad Spend / Impressions) x 1,000. Average Facebook CPM in 2025 is around $11.54 across all industries.
Break-even ROAS = Price / (Price - COGS). For example, if you sell a product for $100 with $40 in costs, your break-even ROAS is 100/60 = 1.67x. Any ROAS above that means you're profitable.
The benchmarks are based on aggregated 2025 industry data from multiple sources. They represent averages — your actual results will vary based on targeting, creative quality, offer strength, and other factors. Use them as directional guidance, not exact targets.
Yes, all calculators are 100% free with no sign-up required. All math runs in your browser — nothing is stored or sent to any server.
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